Demystifying Campaign Videos

Crowdfunding campaigns with videos earn 105% more than those without videos.*

We know that campaigns with a short, compelling video are more successful than ones without. In fact, crowdfunding campaigns with videos earn more than double—105%—more than crowdfunding campaigns that don’t include videos.

But if you are not used to this medium, creating a video for your campaign can be a daunting proposition!

Even if you are new to video making, it just takes a bit of planning, a video camera (you probably have one in your pocket), and a good attitude to add this lively element to your Faithify campaign page.

Here’s some tips, adapted from Video Brewery, with our own Faithify insight added:

  1. Be Yourself: People are funding you as much as they’re funding your project. They want to see you, hear your passion, and get excited with you. When you’re on camera, bring all the energy you can muster, have fun, and look into the camera. If you haven’t spent a lot of time in front of the camera, start practicing your lines. On the day of the shoot plan extra time to record your lines and have a trusted friend review the footage and give you notes.
  2. Keep it Snappy: People have short attention spans, 8 seconds according to a recent study. Hook your viewers at the start and convince them your video is worth finishing and your project is worth investing in. As you’re preparing your script, make sure to read it out loud for pacing and length. Read it in front of friends or family members and watch them to see if they remain engaged. If your friend’s eyes glaze over, chances are your online viewers won’t watch the whole video either.
  3. Keep it Short: 60-90 seconds is your goal length. Really. Remember what we said above about attention spans? A 1 – 2 minute video will have a script length of 150 – 300 words. People can read the long description on your page for more details.
  4. Cover the Basics: Tell viewers who you are and the story behind your project. Come out and ask for money, explaining why you need it and what you’ll do with their money. Yes use the word “money”- It will be OK! Explain that if you don’t reach your goal, you’ll get nothing, and how that impacts the project. Be sure to thank everyone!
  5.  Keep it Legal: Respect copyright law. This includes music, logos, images, and video. If you’re looking for royalty-free content, check Video Brewery’s posts on stock music and stock video for some good options.

Now you have a video to use in your publicity efforts. Upload to either Vimeo or Youtube and add the link to your campaign proposal page. Consider changing out your campaign page video after the campaign launches – try making an update videos or a thank you video! Send videos out through your congregational web page or social media accounts: Share, share, share!

See you on video soon!

For more tips on crowdfunding, check out our Faithify News articles


*Dec. 2019

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